Language - this refers to the camera angle, the positioning of the camera, the distance from the camera, codes and conventions, the splash and the house style of the magazine.
Institution - this is the company that produces the magazine, NME, Q, Mixmag etc. The publishing house is also the institution, for example the publishing house Bauer produces the magazine Q. Publishing houses make as many magazines in as many genres as possible to make a profit.
Ideology - this is the values, messages and morals that a particular company has. NME, new musical express, there ideology is to get the newest music to you as quickly as possible. It also sounds like enemy, which suggests it is an enemy of mainstream music.
Audience - the audience is the target audience in which the magazine is aimed at. It can be any age, gender, lifestyle or social class. NME would be aimed more at the younger generation who are in to indie music whereas hammer would be aimed more at an audience who like heavy metal music.
Representation - the image on the cover of the magazine has to represent its target audience, for example if a rock band were on the front cover, the target audience would be fans of rock. The image on the front also represents the company of the magazine.
No comments:
Post a Comment