The masthead of this Kerrang magazine looks as if it has been shatterd by the sound of loud guitar and the word 'kerrang' sounds like a loud chord is being played, this is symbolic to the genre of the magazine. A mid shot image is used to allow us to see the band quite closely and see their emotions. The lead singer in the middle looks as if he is thinking which relates to the kicker as it states the band 'unfold the puzzle of life'. This is also selling the band as one of their albums is called 'Puzzle'. The splash of the magazine is mainly black and white. The headline and the lead singers clothes are white, this makes them stand out against the black background. When white writing is on a black background like it is here, it is called a reverse out.
The institution of the magazine is Kerrang but the publishing house is Bauer. Bauer also publish magazines such as take a break and thats life. These two magazines are completely different genres to Kerrang, this is because the publishing house want to make a proffit so they make as many magazines in as many genres as possible.
Kerrang magazine want to deliver the latest rock music to you weekly and advertise what is going on in the rock world. They make the bands featuring in the magazine look aspiring as they give away free posters of the bands. They are also trying to sell Biffy Clyro as band by putting them on the front cover and featuring them inside the magazine.
The target audience for the magazine would be teens and fans of rock music so this could be any age and not just teens. The magazine appeals to both genders, lifestyles and social classes. The magazine costs £2.20 so anyone can afford to buy it and you dont have to be high working class people.
The image on the front represents the magazine and its genre, rock. The band on the cover repressent typical rockers, witht their long hair and hoods up. This is also represents the magazines target audience.
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